Complete brand identity and website development for Opaque, a cutting-edge Confidential AI platform. This project encompassed strategic brand positioning, visual identity design, and a sophisticated web experience built with Webflow CMS, enhanced with Lottie animations and GSAP interactions.
Brand & Web Development
2024
Positioning a complex Confidential AI technology in an accessible way while building trust through design. The challenge was communicating advanced privacy-preserving AI capabilities to enterprise audiences while maintaining technical credibility and visual sophistication.
Developed a comprehensive brand strategy emphasizing security, transparency, and innovation. Built a dynamic website using Webflow CMS for content flexibility, integrated Lottie animations for engaging product demonstrations, and implemented GSAP for smooth, professional interactions that reflect the platform's technical excellence.
Developed a brand strategy that positions Opaque as the trusted leader in Confidential AI, emphasizing their unique value proposition: enabling organizations to leverage LLMs and AI while maintaining complete data privacy through encryption and local processing.
Built a sophisticated website using Webflow's CMS capabilities to enable the Opaque team to easily manage content, case studies, and product updates. The CMS structure supports their growing content needs while maintaining design consistency.
Integrated custom Lottie animations to demonstrate complex Confidential AI concepts in an accessible way. These animations help visitors understand the platform's technical capabilities without overwhelming them with jargon.
Implemented sophisticated scroll-triggered animations and micro-interactions using GSAP to create a premium, engaging user experience that reflects the platform's technical sophistication.
Successfully positioned Opaque as a credible enterprise solution through professional design and clear value communication.
Complex Confidential AI concepts made accessible through thoughtful visual design and interactive demonstrations.
Webflow CMS enables the team to rapidly iterate on content and messaging as the product evolves.
